The 2022 Brazilian Demographic Census is much more than a population count
It is one of the most complex and comprehensive statistical operations in the world, which offers a detailed picture of the living conditions of the Brazilian population and is the main source of data on demography, infrastructure, economy, and territories in Brazil.
Census data direct the distribution of public resources, such as the Municipal Participation Fund (FPM), and influence the planning of housing, health, and education policies.
Companies can also use them and thus direct their resources to:
- Identify market opportunities, segmenting audiences based on demographic profile, income, education, and population density
- Plan commercial expansions, analyzing areas with greater economic potential
- Understanding urban infrastructure, facilitating logistical and strategic decisions
2022 Census at Mapfry
Although companies can benefit from Census information, they were originally structured to direct public policies.
Therefore, it is up to us to restructure this information for market uses, such as:
- Grouping tracks
- Projection of indicators
- Group segmentation
Based on our data processing, your company has information ready to support decisions, whether in the choice of commercial points, in the analysis of competition or in the segmentation of campaigns.
What changes with the integration of the 2022 Census
The spatial distribution of information follows the most current census sector pattern, the smallest territorial unit used for data collection, allowing for an incredibly accurate analysis.
In this way, places that were not mapped in the previous Census are now displayed, revealing new economic geographies and opportunities for growth.
Information from 2010 will be transferred to these new geometries and will be available for historical comparison.
How will this benefit your analyses?
This update took a long time, but it comes with advantages.
Brazil changed a lot during the 12-year interval between the surveys, and the changes were more intense in some places than in others.
It is now possible to accurately identify areas with a higher population density, age range, number of residents per household, and more.
This opens up prospects for new units, increased brand presence, price and product repositioning, or even the tactical closure of points in less relevant locations.
Next steps
In addition to the data that has already been updated, we are preparing a new family of information that includes:
- Population by sex
- Schooling index
- Households for occasional use
- Evolution between 2010 and 2022
We are excited about the positive impact that this update will bring and ready to assist you in using this new intelligence to further boost your business results!
If you have any questions or would like to better understand how to apply this new information to your market, we are here: hello@mapfry.com