The experts page highlights the most requested studies, but there are others, equally important, that may be the answer to your challenges.
Dedicated support
Weekly package of hours for resolving doubts, participating in meetings, and guidance under analysis.
Immersion workshop for teams
Group training in the use of the Mapfry platform and in Geomarketing concepts.
Analyst Training/Training
Individual or duo training, with mentoring and project monitoring.
Business Card
Basic map with general data for use in professional presentations.
Tira-teima
Market information for decision support.
Data Preparation
Normalization of bases for mapping and geographical analysis.
Commercial Vocation
Reading the region's profile and the role of the Commercial Point.
Commercial Point Assessment
Understanding how the Commercial Point can support the type of operation in question.
Area of Influence
Cleaning and mapping customer bases for attractiveness and profile analyses.
Unitary expansion
Search for the region with the best characteristics to host a new operation.
Delivery Area
Delivery area design and content potential calculation.
Detailed Demand
Understanding the profile of the environment and its potential.
Harnessing Demand
Paths to capture the potential that the region offers.
Success Factors
Spatial correlation of performance variables with local characteristics.
Segmentation of network units
Identification of predominant profiles between network units and their grouping.
Customer segmentation
Identification of predominant profiles among customer bases and their grouping.
Expansion Route
General plan for the occupation of markets by networks at the start of operations.
Project Methodology
Development of processes for recurrent analyses.
Project Publishing (Stories)
Construction of analyses with pre-defined methodology.
Market Share of the network
Market penetration analyses of network units in relation to potential.
Business Policies
Analysis of the consumption profile to guide prices and promotions.
Product Mix
Analysis of the consumption profile to target product categories, assortment, and convenience.
Market Positioning
Analysis of Success Factors and Competition to define strategies.
Marketing & Sales Strategy
Analysis of the profile of the audiences served and potential to guide more effective campaigns and promotions.
Communication Tips
Targeting offers and messages from the region's profile.
Spatial Relations
How target regions are integrated into the intra-urban and intermunicipal context.
Simulation of scenarios
Conceptualization of market conditions for the study of new business formats and models.
Network balancing
Continuous work to review the positioning of the units
Project Management
Planning & Control of expansion metrics
M&A
Evaluation of points for acquisition, change of flag, or sale to other networks.
Strategic Direction
Package of hours for participation in meetings, committees, and mentoring.
External cell
Comprehensive management of the expansion by a dedicated team.
Do you want to understand a little better the dynamics of studies and the relationship with Independent Consultants?
Send an email to: experts@mapfry.com
Ou Schedule an appointment at this link.