Mapfry offers a progressively richer data structure at each plan level
(1) Data packages available on each plan
(2) Volume of addresses that can be mapped each month
(3) Level of understanding of Geomarketing for better use of the plan
Learn about our offer structure
Basic content - available starting with the free plan
Total population
Always start your analysis here and find out immediately where the highest population concentrations are.
Total number of households
When interpreted in the sequence of Total Population, the total number of Households gives us a perspective of families in the region.
Just as there are several businesses that focus on the home and not on people specifically.
Households by acquisition
Those who live on rent or are still committed to homeownership payments have less to spend.
Those who do not own the property in which they live are also not interested in renovations, and those who already own it are more likely to invest in improvements.
Those who live in a property that has already been paid for are free from a major commitment in the family budget.
Combine family sizes, ages, and acquisition status, and you have a rich profile of who lives in that location.
Households by type
A monitoring and security company will have fewer customers in an apartment and condominium region than in a housing region.
Just like a pool company prefers to see more houses than apartments.
Laundromats, on the other hand, have more to offer for those who live in apartments than houses.
Even the average size of pets increases when we go from houses to apartments.
Points of Interest
Shopping points grouped by categories that allow you to identify the concentration of commercial areas in the region or white areas without the presence of commercial points, places that generate traffic, and the distance or presence of your competitor.
Full content - available starting with the Basic plan
It includes all Basic Demography data and provides income information for families and regions.
Residents by household
The portrait of families in the regions.
Neighborhoods with 4 or more residents per household are markedly familiar, while in places with a concentration of 2 or less we have more independent people.
Population by age
When interpreted in the sequel to Residents by Domicile, it allows an interpretation of people's moments in life.
Observe the composition of small and young families, families with older parents, elderly couples, young adults living alone, or widowed.
Total income
Before knowing what the predominant income class is, understand the places where there is a greater concentration of money.
Some people are looking for class A, when the regions with the highest concentration of money are in classes B or C.
Observe this and align your strategy with the best opportunities.
Household income
This is one of the most requested data in Geomarketing analysis, but it must be observed last.
This is because a family's income is comprised of its members, ranging from an adult who lives alone in a valued neighborhood to a family with 5 or more people in a popular neighborhood.
People's ages also influence income, with young people in their first jobs earning less, to adults in the phase of professional consolidation, or the elderly with their pensions.
As well as the presence of children and other dependents who divide the family budget.
As we have seen, knowing whether the household is owned or rented may be even more important than the family income range.
Even so, some goods and services are aimed at the higher or lower ranges, so they will be more successful in places with a concentration of these profiles.
It is worth remembering that income is part of the social class, but it is not the only factor of social distinction.
Flow of People
In general, they refer to the regions with the highest concentration of workers, commerce, and service activities in local economies.
These are the places where people tend to interact and spend more time outside their homes.
Advanced content - Exclusive to the Professional and Professional Teams plans
It includes all the Complete Demography data and provides information on household spending and marking the busiest places in the cities.
Consumer Potential
People who live alone or with families need goods and services to lead their lives.
The sum of the income of the people who work in a family will be reflected in the family budget, amounts in reais available for consumption.
The sum of people living in a family will be reflected in consumption needs.
Therefore, the structure of a budget will be given by income and family composition.
A family with five people and an income of two minimum wages will have a different budget structure than a family with the same income and only two people.
Data mapping
With this feature you will be able to enter address bases as points on the map.
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