Total permanent private households by type of housing
It allows you to measure the potential of homes that have the characteristics of interest to your business in the defined area of influence and analyze the profile of the households that are in that area.
Categories:
- Townhouses or Condos
- Casas
- flats
Possible interpretations
Some businesses perform better in apartment regions than homes.
Pool care is more associated with homes, while laundries receive more services when in regions with more apartments.
Condominium homes may require less security equipment per unit, when ordinary homes may want to invest in their own monitoring systems.
Even the size of pets is influenced by the type of household, making it easier to have larger animals or more animals when living in a house.
The presence of apartments is also related to the density of residents in a region. Many people living in an area concentrate the demand for goods and services.
This demand attracts companies from these segments, which in itself attracts more residents to this region, increasing verticalization.
Methodology
This is a survey carried out by IBGE (Brazilian Institute of Geography and Statistics) in 2022 Demographic Census and updated by Mapfry based on more recent indicators, such as PNAD And the Population Estimates.
The methodology for updating the indicators takes into account the different characteristics of Brazilian cities that imply specific demographic dynamics.