The musician Cláudio Zoli has a song called Each One Each One, which talks about people who understand each other well, but when they separate, they choose different paths according to their preferences.

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If each one is each one, trying to meet all consumer profiles may be economically unfeasible.

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In search of more profitability, stores that target consumer groups with more affinity to each other become more relevant, selling more to these customers at lower costs.

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It turns out that, in previous censuses, information about Brazilian families showed that they were more similar to each other, with heterosexual couples with religious orientation, conservative in their customs and with two to three children to raise.

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This uniform behavior is no longer a reality today and more and more companies must seek new, much more plural profiles.

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Therefore, diversifying attention to the consumer profile is not a recommended strategy, but an imperative for survival.

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Each network can have its target style and also please the adjacent audiences, each one, each one.

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