Recent agitations such as Hype about Artificial Intelligence they are signs of a world in motion, which transfers repetitive activities to machines, leaving creative activities to people.
This process was described in the article on The awakening of the dormitory cities.
Being an essentially creative area, Geomarketing is preparing to take its place among the professions of the future.
The future has already begun
Do they exist professionals with decades of career in Geomarketing, they are the pioneers of this activity, who deserve our recognition for the effort they made to deliver this moment to us.
The space they occupied was timid, technological limitations imposed restrictions on a true expansion of the activity.
So she spent her early years with so much untapped potential.
Recent technological advances allow us to take Geomarketing from the niche to the universe of uses that so many dreamed of.
The potential exists, it's time to explore it
The certification program ensures ideal levels for those who wish to take their first steps in this profession of the future.
A StartGeo is a partner school of this preparation program for the Geomarketing Certification exam.
The course conducted by Daniel Andrade, professional certified by Mapfry, covers various aspects of Geomarketing and its applications, being the course with the most certified professionals to date.
You can also prepare yourself with the Prof. Everton Henke of GeoHacker, specialist in Growth and professor at ESPM of Porto Alegre.
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Remember that the Preparatory Courses, as well as the Certified Consultants, are independent of Mapfry, and are free to act and create according to their purposes, provided that they respect the basic principles of the partnership.
Access the Term of participation in the Geomarketing certification program And the Code of Conduct of the Independent Consultants.
The certification exam comprises four challenges, which are Geomarketing projects to be developed and published on the Mapfry platform.
At the end, you will have a portfolio of projects to present your work and your qualifications as an analyst.
Learn about the challenges and understand what they seek to validate
All learning happens through stories
So, understand how to publish a project on Mapfry.
Consultants sell expertise and clients need to learn from you.
They will only agree if they can understand the reasons that lead you to take one path to the detriment of others.
Watch the tutorials:
Pizza Challenge
- Watch the tutorial Delivery Areas and find the location of your favorite pizza place in the Mapfry Map Editor.
- Generate a 10 minute commute area by bike
- Add the Total Population sub-layer
- Duplicate this layer and add the Population by Age sub-layer
- Duplicate this layer again and add the Residents by Household sub-layer
- Assess in what ways your favorite pizzeria could adapt to the audience's profile
- Post a story on Mapfry with this analysis
This first exercise plays a role in setting the environment and the analysis process, starting from a familiar point, your favorite pizza place, and exploring the analysis resources for the first time.
In what aspects of Product, Price and Promotion do you recommend that the pizzeria make adjustments?
Examples:
https://app.mapfry.com/historia/Pizzaria-Floripa
https://app.mapfry.com/historia/Pizzaria-Di-Roma
Business Point Transfer
- Read the article Geomarketing and Ponto, visit some of the mentioned point transfer sites and find a business opportunity that interests you.
- Create a radius of 500 meters around this point
- Add the Total Population sub-layer
- Duplicate this layer and add the Population by Age sub-layer
- Duplicate this layer and add the Residents by Household sub-layer
- Evaluate the deal being transferred from the Square, Product, Price and Promotion
- Assess whether the point is good and publish a story on Mapfry with your considerations
Here the analysis is a bit more complex, you will deal with how these various aspects influence each other at the same time 🤯
Possibilities:
- The Ponto may be good, but the Product (business in operation) is inadequate, you must indicate which businesses would be most suitable;
- The Product may be suitable, but the positioning needs to change like the Price, you must indicate the ideal placement;
- The Point, Product and Price may be good, but it is still necessary to create a Promotion strategy that appeals to the public;
- If the Point is bad, you must justify it well and still suggest what businesses could be developed there or point out an Ideal Point for such an activity.
Examples:
https://app.mapfry.com/historia/Giro-Sushi
https://app.mapfry.com/historia/Lachonete-e-Restaurante-Vila-Clementino
https://app.mapfry.com/historia/Loja-Malbec-Vinhos-BH
Expansion Audit
Let's reverse engineer the market choice criteria.
- Find a franchise network that interests you
- Evaluate 5 street units from this network
- Identify the market pattern, standards, and characteristics that are always present where the network operates
- Point out a new place where this network could install a unit taking into account the aspects it seeks
Examples:
https://app.mapfry.com/historia/Um-bom-ponto
https://app.mapfry.com/historia/Guia-para-Strip-Malls
The Geomarketing Certification exam
When you feel that you are prepared, that your four projects are good enough, only then can you request an evaluation of your projects.
The reviews are individual and in-depth.
Depending on the quality of your deliveries, you may receive a feedback by email or even in an online session with us.
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We do not recommend that you request your assessment before you are certain of the quality of all four projects.
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Partnerships with vocational courses are exactly to prepare you for a successful assessment.
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Both the courses and the certification are not and cannot be confused with guarantees of employment or monthly income.
References