For each professional who achieves their certification, others are more interested in it
Geomarketing specialists can help companies and entrepreneurs at various times.
Just talk to friends and family to learn stories of those who opened a business without studying the market first.
It doesn't mean it went wrong, but think about what could be done differently if the region's profile had been raised.
Only at this point can we already see the impact that a Geomarketing analysis would have on the positioning of:
- Product and Price, what to sell and for how much
- Promotion, how to promote and encourage buying
- Square, the ideal location for sales and advertising
This is just one scenario, there are dozens of others that may involve the launch of products in different places in the same period, attempts to supplement sales with combined offers, joint actions, or the acquisition of companies in nearby segments, turning a flag.
At the end of the day, everyone seeks to ensure that choices are prosperous and expects the help of those who understand the subject.
The fact is that there are different ways to achieve the same objectives, each person and company has characteristics that the specialist must take into account.
What changed
Not long ago, only large economic groups could invest in studies of this type.
It was expensive, but it was always worth it.
With the transformation brought by Mapfry, costs fell.
In this new reality, in which Geomarketing is feasible for small and medium-sized companies, the demand for consulting projects is growing.
The specialist's role is to master Geomarketing techniques and understand if they can solve customer challenges.
The mission of these specialists is to contact the client and understand what they are looking for, presenting alternatives and projects aligned with these objectives.
It's good to remember that not everything can be solved with Geomarketing alone.
Analysis of commercial properties and points; client mapping, understanding the profile of a region are typical problems that can be solved.
Mapfry offers a complete and accessible platform, but it is very demanding with the profile of the professionals it certifies.
The customer will always have a direct channel with us to obtain more information and ask questions.
As challenges grow, projects go from tens to hundreds of thousands of reais, and can reach millions.
It is necessary to be sure that the recommendations are being passed on by those who really understand.
Experienced Specialists
Over time, following the results closely, the specialist-client relationship is getting closer.
Both learned to work and earn money together, this can generate referrals from other clients or invitations to a permanent role.
Large clients or clients in a moment of transition, including cases of sale or acquisition of companies, may require a lot of attention and professional capacity.
These cases demand those with more experience, with hundreds of projects carried out over years of career, many coming from large companies and consultancies.
Being a Geomarketing Specialist is a profession of the future, a future that is already happening.