Market intelligence

Market intelligence

Revisiting forecasts about the geographical developments caused by the pandemic

Creative classes bring growth to interior cities.

Expanding networks

Mapfry offers network expansion course with specialists in Geomarketing analysis

A niche to call your own

How to measure a market and understand if there is a niche to be explored.

Retail chains use income class information to define their strategies

What is not Geomarketing

Many sites misdescribe Geomarketing, providing examples of applications that are completely disconnected from reality.

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.

The commercial planning of the consumer goods industries

Since the industry depends on retailers as a sales network for its products, its breeding points.

The awakening of the dormitory cities

Interior cities are growing with the arrival of professionals who work from home offices.

Continuous expansion

The interview with the CEO of the pharmacy chain Raia Drogasil is an expansion class with which he always understands and gets it right

The Future of Location Analysis

For those who want to optimize their branch network, find promising new locations, or simply understand their market better