Market intelligence

Market intelligence

The Future of Faria Lima

New Post-Pandemic Geographies. Trends and future for the city of São Paulo.

The awakening of Geomarketing

Geomarketing Theorems: Central Place Theory, Gravitational Law of Retail, Geographic Marketing. The Cold War and the range of nuclear explosions.

Analysis methodology for franchises

Use Mapfry to plan and execute your expansion process

Is market potential a zero-sum game?

How the market can be expanded through innovation and value creation

Best cities to have kids

Extensive study offers valuable insights for a society experiencing the consequences of the sharp drop in the birth rate

Market segmentation

The best way to divide the market is by the hierarchy of needs.

Geomarketing Theories

Marketing and Geography laws and theorems combined to form a new theoretical set for Geomarketing.

São Paulo in the future

Local activism in large cities. Local buying and other movements demanding new uses for old productive spaces.

Vitamin for your brain

About the false idea that super analytical decisions are superior to feeling.

I want to start

Understand the ways to start your story with Mapfry.